Primrose Hill: The Art of Doing Less
A Croydon Girl's Love Letter to Slow Mornings, Perfect Bagels, and Finding Magic in the Everyday
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I'm very fortunate that I get to head over to London quite frequently for work. As much as I love living in a sleepy Swedish seaside village, nothing beats the energy of the big smoke. I'm a Croydon girl at heart, after all. But here's the thing — when I do go, I feel compelled to cram everything in: meetings, shoots, cultural happenings, restaurant openings. The whole exhausting circus.
It's only recently I realised that actually doing less is more, and sometimes doing little or nothing is the truest form of luxury. Revolutionary thinking, I know. So that's exactly what I did on my last trip. In between shooting content, recording podcasts and the usual meeting marathon, I carved out one precious day to take it slower.
I was staying in a neighbourhood that wasn't unfamiliar to me. Years ago, I lived in Swiss Cottage, only a short walk from Primrose Hill, and at the end of grinding days in an office job, I'd often nip to the park for some green time with a book. There's something about returning to a place that once felt like home — it's like slipping into your favourite jumper.
Now, I'll skip my usual suggestion of going for a picnic because that goes without saying (I've realised that's become my go-to suggestion for everything). I'm an al fresco eating fanatic, what can I say?
But here's where things get interesting. This slower London day taught me something valuable about travel, about life, and about the art of truly savouring a place rather than just ticking boxes. And honestly? The secrets I discovered that day changed how I see London entirely.
Want the full story? The real insider tips that locals guard jealously? The exact times to visit, the hidden corners, and a few money saving tips? Plus, if you're planning trips to Paris, London, Vienna or Stockholm, paid subscribers get direct access to me for personalised recommendations. Because sometimes the best discoveries aren't found in guidebooks — they're shared over coffee between friends.
Three reasons you'll Thank Me Later:
Money-Saving Magic: From discount codes to special offers that'll keep your wallet happy (as of May 2025)
A Neighbourhood Gem: And exactly how to beat those infamous London queues
The Art of Slow Travel: Why rushing around London is doing yourself a disservice
